We take care of your every need. Consumer research is the foundation of NIID’s product engineering. We try to make the collected data digitalized and visualized to help to determine the most effective design.
The NIID team have an aptitude for drawing inspirations from different fields, like fine arts, crafts, architecture and etc., which makes our designs such distinguished from like products.
Through more interactive consumer insight, we make precise analysis on people’s demands and habits, upon which a more user-friendly functional design comes up.
It is highly customizable which allows you to move seamlessly from work to play with multiple flexible, soft-padded divider.
Compact as a sling, but it's capable of carrying ALL THESE THINGS!!! The dedicated laptop compartment is designed to fit and protect MBP 13'' and iPad 10'' or any of the sizes below.
When heavy loaded, the bag’s thoughtful, detachable design enables quick release from your shoulder, so that you do not need to lift your heavy bag over your head.