We take care of your every need. Consumer research is the foundation of NIID’s product engineering. We try to make the collected data digitalized and visualized to help to determine the most effective design.
The NIID team have an aptitude for drawing inspirations from different fields, like fine arts, crafts, architecture and etc., which makes our designs such distinguished from like products.
Through more interactive consumer insight, we make precise analysis on people’s demands and habits, upon which a more user-friendly functional design comes up.
The WOOJIN Magnetic Buckle is ingeniously used in the backpack design to build up the high efficient on-the-go carrying solution for urban life.
The GEO Messenger is perfect for light-duty commute which capable to carry a 15 inch MacBook Pro, a wallet, an umbrella, a notebook, a pencil and other daily essentials.
Easily switch to active mode for running or cycling with only two steps, release the stermum strap from the bag, and click to the buckle on the belt. The stermum strap will provide stronger support for better security.